A Timely Guide: How to Select the Best Print Media Company for Your Branding Needs

A Timely Guide: How to Select the Best Print Media Company for Your Branding Needs

October 20, 2014 How To's 0

Why should you always learn the hard way? E.g. learning by trial & error like most people do.

Why can’t someone just tell you everything you need to know about selecting the best print media company that will help project your company’s brand?



[polldaddy poll=8420512]This post was published to help you discover ways by which you can differentiate between a world-class print media company and a mediocre one. But before we get started, let’s take a quick look at what a brand really is.

A Brand:
The American Marketing Association defines a brand as a “name, term, sign, symbol or design or their combinations intended to identify the goods and services of one or group of sellers and to differentiate them from those of other sellers.

The history of branding can be traced to as far back as the 1400s since the time people created goods to trade or sell. A brand includes anything that’s unique to your business or everything that makes your business stand out. It helps your prospects to see you as the only solution to their problem.

The objectives that a good brand must achieve include:
• Clear company’s mission statement.
• Credibility confirmation.
• Emotional connection to your target prospect
• Buyer’s motivation
• Fostering user loyalty

To succeed in branding you must understand the needs of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

That said how do you now determine the best print media that will help you achieve the above objectives?

Here are some factors that you should consider before settling in

⇒Project Portfolio: World-class media companies have past projects archive from which you can go through & predict the kind of quality you should expect from them.
portfolio (1)

⇒Referrals/Recommendations: This comes from satisfied customers. A good recommendation is a proof of efficiency, effectiveness & excellent customer service.

⇒Design/Creativity Quality: Finesse is a virtue that is common to all world-class media companies. It includes good choice of colors, fonts, objects and arrangement of individual element of the design.

⇒Print Quality: This should include good paper selection, eye magnetizing machine registration etc.

⇒Customer service: This is the assistance and advice provided by the company before, during & after a purchase. This includes approach, average response time, follow-ups, and customer appreciation.

⇒Accessibility: A world class media company is expected to have at least three ways to connect to them which could include any of either a physical office, an online office (a website), an email,or phone numbers.

⇒Affordability: Understanding pricing is another virtue that world class media companies have. Too low prices may be a sign that you should expect low quality prints and when prices are too high, maybe you’re just paying for the cool breeze from the office air conditioner and not the experience they deliver.

In this generation of sights and sounds, the role of the print media cannot be over emphasized. Studies have shown that 90% of the information that your brain receive & retain is visual, thus, having an eye catching print helps you to easily register your brand in the mind of your prospects.

Your Turn: Is there any other technique for selecting the best media company that you know of? We would love to hear from you!

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